The once-booming market for reloadable prepaid cards has seen a slowdown in new-account growth in recent years amid heavier competition and consolidation, causing longtime providers to look for ways to stand out in a crowded field.

NetSpend broke out of the pack several years ago when it pioneered cash-back rewards for prepaid card purchases, and most rivals including American Express’ Serve, Green Dot and RushCard eventually followed.

Subscribe Now

Authoritative analysis and perspective for every segment of the payments industry

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry