One of the world’s largest trials of Near Field Communication payments, which Citigroup Inc. and MasterCard Worldwide launched last year in India, provided a glimpse into the challenges of incorporating merchant-sponsored product discounts and coupons within mobile payments.

Though the six-month NFC trial in Bengaluru (formerly Bangalore) primarily was designed to test NFC payments, the couponing effort fell flat, with only two of 250 merchant locations participating and only 150 coupons downloaded during the entire trial.

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