Mobile payments startup Pokkt has raised $500,000 in its first round of funding, allowing the company to eye expansion from India to other regions of southeast Asia.
Mumbai-based Pokkt provides a platform for game developers to earn revenue beyond the digital transactions common when consumers purchase in-game items, according to the company's website. In doing so, the startup lets mobile phone users obtain digital content in exchange for watching videos, subscribing to services, installing apps, or participating in surveys.
Pokkt received funding from Singapore-based Jungle Ventures and Samir Bangara, director of Oyuki Digital Media and a former managing director of digital technology at Disney UTV, according to a Livemint article.
Pokkt is listed as one of the first companies to graduate out of India technology business developer GFS Accelerator.
Pokkt founder Rohit Sharma told Livemint the company plans to expand employee headcount from 10 to 25 and enter markets in Indonesia and Malaysia.
Pokkt did not respond to inquiries from PaymentsSource prior to deadline.
The company's website indicates relationships with online publishers, app developers and advertisers.
Pokkt operates through an advertiser-funded model, charging online publishers and advertisers based on the downloads or purchases they obtain through Pokkt transactions.
Pokkt also provides plug-in integration for app developers across multiple mobile operating systems. The company also offers advertisers access to consumers buying digital goods through targeted marketing campaigns across any operating system.