Two payments industry associations have partnered to educate consumers and merchants about new EMV-enabled cards.
The Payments Security Task Force and the EMV Migration Forum will offer educational materials about EMV-chip card payments, including templates of social media posts and hashtags; educational downloads that include visual aids and training guides; media interview tips; and more.
The materials are designed to be used in combination with GoChipCard.com, a website designed by both organizations to provide information on EMV cards and their security features.
"We want to make [consumers'] first impression with chip technology a positive one and make paying with chip the 'new normal' this year," Randy Vanderhoof, director of the EMV Migration Forum, said in an Aug. 18 news release.
The first email associated with the educational effort, called the CHIP IN Education Initiative, will be sent next week. Participants are asked to register before the email is delivered.
There is a broader push throughout the payments industry to improve the awareness of EMV ahead of the Oct. 1 deadline set by the card networks for chip-card migration. After that date, most companies not able to handle EMV-card transactions will face a shift in fraud liability.
The Payment Security Task Force and the EMV Migration Forum have also partnered with the Payment Card Industry Security Standards Council to launch an educational program for Independent Sales Organizations.