CRYPTOLOGIC LTD ("CRY-T")
- Integrates Poker Site Into Betsafe eWallet
CryptoLogic Limited, a leading software developer to the global
Internet gaming market, announced the complete integration of its poker
site into Betsafe's online eWallet payment system. Betsafe, one of the
world's leading suppliers of online gaming and sportsbook products, joined
CryptoLogic's poker network in January 2007.
The addition means that Betsafe players can now enjoy the convenience
of having one single account for all of their gaming needs. Prior to the
integration, Betsafe's poker site was not connected to its sportsbook
product. This combination means a seamless and enhanced Internet experience
for Betsafe customers and improved opportunities for cross-selling from the
sportsbook to the poker product.
"This day's announcement demonstrates CryptoLogic's commitment to
enhancing the player experience with flexible, customer and player-centric
solutions," said Brian Hadfield, CryptoLogic's President and CEO. "Our
focus is to strengthen relationships by working closely with our licensees
to find out what their players want - and then delivering superior products
that meet their unique needs."
It is expected that the integration into Betsafe's eWallet will lead to
a significant increase in the player conversion of sportsbook customers to
CryptoLogic's online poker product. As part of this day's agreement,
Betsafe will also increase its marketing initiatives for its online poker
segment, which should lead to an even larger increase in player conversion.
Betsafe's players have access to one of the world's largest shared
poker networks that excludes the US market, enabling them to find a game at
the level and stake they want, in the currency they want, when they want.
Players can also take advantage of some of the Internet's most popular
online poker games, including Hold'Em BlackjackTM - an exclusive game which
combines the intensity of poker with the simplicity of blackjack - and the
Headhunter Challenge, an innovative multi-table poker concept in which
players can earn cash for every 'head' they eliminate.
"The launch of our single wallet is much awaited and we believe that
this integration will have a strong positive effect on all our products,
said Henrik Persson, Betsafe's CEO.
With more than 70,000 customers from more than 100 different countries,
Betsafe is one of the leading suppliers of online gaming products on the
Scandinavian market. Since the official launch of Betsafe in 2006, Betsafe
has established themselves as one of the most trusted and reliable gaming
companies in the industry, offering its customers a wide selection of
innovative products, such as poker, sportsbetting and casino games. Betsafe
was also awarded top position in TIPS Magazine's bookmaker test in 2007.
"CryptoLogic continues to increase player loyalty and deliver success
for our licensees with its customized solutions," added Justin Thouin,
CryptoLogic's Vice President, Product Management and Business Development.
About CryptoLogic (www.cryptologic.com)
Focused on integrity and innovation, CryptoLogic Limited is a
world-leading, blue-chip public developer and supplier of Internet gaming
software. Its leadership in regulatory compliance makes it one of the very
few companies with gaming software that is certified to strict standards
similar to land-based gaming. WagerLogic Limited, a wholly-owned subsidiary
of CryptoLogic, is responsible for the licensing of its gaming software and
services to blue-chip customers who offer their games around the world to
non-U.S. based players. For information on WagerLogic, visit
CryptoLogic's common shares trade on the Toronto Stock Exchange (CRY,
CXY), the NASDAQ Global Select Market (CRYP) and the Main Market of the
London Stock Exchange (CRP).
About Betsafe (www.betsafe.com)
Betsafe is one of the leading suppliers of online gaming products on
the Scandinavian market, with over 70,000 customers from over 100 different
countries. Since the official launch in January 2006 Betsafe has
established itself as one of the most trusted and reliable gaming companies
in the market. Betsafe is licensed and regulated in Malta through a Class
1, Class 2 and a Class 3 license.
CRYPTOLOGIC FORWARD LOOKING STATEMENT DISCLAIMER:
Statements in this press release, which are not historical are
forward-looking statements made pursuant to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995. Investors are
cautioned that all forward-looking statements involve risks and
uncertainties including, without limitation, risks associated with the
Company's financial condition and prospects, legal risks associated with
Internet gaming and risks of governmental legislation and regulation, risks
associated with market acceptance and technological changes, risks
associated with dependence on licensees and key licensees, risks relating
to international operations, risks associated with competition and other
risks detailed in the Company's filings with securities regulatory
authorities. These risks may cause results to differ materially from those
projected in the forward-looking statements.TSX closing price for CRY
Closing Price: 12.690____________________________________________________________
(c)2008 Market News Publishing Inc. All rights reserved.
Toronto:(416)366-8881 Vancouver:(604)689-1101 Fax:(604)689-1106
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