Patrons of the GC Express gas station in Caro, Mich., have another choice to make at the pump: Do they want to pay with a credit union's mobile banking app?

If they agree and spend more than $10 on fuel, they get a free coffee or soda, and in return the gas station gets its customers hooked on a lower-cost payment option. In an era of big payment options like Apple Pay that launch with dozens of partners, the test at GC Express is a return to the earlier days of mobile payments when tests involved just one issuer and merchant.

Subscribe Now

Authoritative analysis and perspective for every segment of the payments industry

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry