IMS Inc. today announced a service that enables merchants to contribute to nonprofit organizations by diverting to a charity 20% of the credit and debit card processing fees they pay to IMS, according to the company. Interchange is not included in the percentage. The Westmont, Ill.-based ISO formerly known as International Merchant Services ensures organizations that receive the donated fees are qualified as 501(c)3 nonprofit charitable organizations by the Internal Revenue Service. Such organizations are eligible to receive tax-deductible contributions. Cut It Out, a national nonprofit organization of salon professionals that builds awareness of domestic abuse, is the first nonprofit organization participating in the service, called IMS Cares, according to IMS. The company today also is announcing a new corporate identity that includes an updated company icon, tagline and Web site.