St. Louis may not be the obvious launching spot for payment technology, but Radnor, Pa.-based FreedomPay bypassed the nation's most crowded cities to instead launch the Vibe mobile wallet in the Show-Me state.

Mobile wallet providers could create an all-encompassing ecosystem in less-populated areas, where it's easier to outfit merchants and consumers and plaster the airwaves and billboards with marketing materials, says Jim Van Dyke, CEO of Javelin Strategy and Research.

Limited Time Offer

Save over $700 on your subscription. Special offer expires April 30, 2017.

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry