iZettle builds e-commerce into its point of sale platform

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Mobile payments provider iZettle is adding an e-commerce platform that will expand merchants' capabilities to accept payments in-store and online.

iZettle E-commerce enables small-business owners to customize an e-commerce site to sell across multiple channels online, including social media, blogs and existing websites.

The Stockholm-based financial technology company that began in 2010 with a mobile card reader for small businesses in Europe and Latin America, says it is now bridging the gap between offline and online because the e-commerce platform keeps track of all sales and inventory in one place.

"Today’s consumers expect businesses to be present both offline and online, and half of iZettle’s users currently don’t have an online shop and the other half struggle with different complex online systems," Jacob de Geer, CEO and co-founder at iZettle, said in a Thursday press release.

The service is available in the U.K. and Sweden, and is expected to launch in Denmark, Norway, Finland, Germany, France and the Netherlands in the next two months.

iZettle views the new platform as a key strategy, citing e-commerce as an increasingly important part of total retail sales in the company's key markets, where the U.K. dominates in Europe with total sales value through e-commerce estimated at 77 billion euros in 2017.

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Online payments Mobile point-of-sale iZettle U.K. Sweden