Mobile payments provider iZettle is expanding into the Netherlands with its payments application, mobile card reader and business management software.

The launch follows months of testing in the Netherlands, where 34% of pubs, bars, restaurants and retail businesses are not able to take card payments, Stockholm-based iZettle said in a Nov. 20 press release.

In addition to the Netherlands, iZettle's services are available in the U.K., Spain, Germany, Sweden, Denmark, Norway, Finland, Mexico and Brazil.

The company says it was the first in Europe in 2011 to offer a mobile card reader to accept payments through smartphones and tablets, and processed more than €648 million in transactions last year.

"The Netherlands is known for being incredibly progressive and as a result is becoming an increasingly cashless society," Jacob de Geer, iZettle CEO and co-founder, said in the release. "We want to help small businesses embrace this change and prevent them from losing sales on a daily basis."

The expansion comes six months after the company raised $55 million (€40 million) in Series C funding.

In addition, iZettle started 2014 by launching a software development kit that allows other companies to use iZettle technology to build payments services.

In promoting the expansion into the Netherlands, iZettle says the first 5,000 micro merchants and small businesses that sign up for the service will receive a free mobile card reader.

 

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