iZettle Expands Mobile Reader Access into Italy

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Mobile payments provider iZettle has expanded into Italy, where it will offer its free mobile card reader to small merchants as well as its wireless contactless payment acceptance device.

iZettle added the Pro Contactless reader for wireless or Bluetooth connection to its product line five months ago, allowing merchants to accept contactless card or Apple Pay mobile payments.

By moving into the Italian small-business market, Sweden-based iZettle now operates in 12 markets, including the U.K., Germany, Spain, Netherlands, Sweden, Norway, Denmark, France, Finland, Mexico and Brazil.

The iZettle Lite card reader remains a free device that connects through a cable to smartphones and tablets. The iZettle Pro Contactless will start at €59 ($65 U.S.) in Italy.

"Despite a record increase of 55% in the mobile industry, today most small-medium entrepreneurs do not use payment devices because they are too expensive and binding," Jacob de Geer, co-founder and CEO of iZettle, said in a Nov. 3 press release.

"iZettle offers an easy and inexpensive way to increase their business by facilitating card payments."

Most recently, iZettle added an alternative finance option called iZettle Advance for its merchant clients.

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