Klarna streamlines customer authentication

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Sweden-based Klarna is replacing the in-house customer authentication process it developed for its buy-now, pay-later online checkout option with a new approach to streamline merchant integration.

Klarna’s new platform supports a wide range of global and local authentication methods that include sending one-time passwords via text or email and bank log-in, enabling merchants to add more authentication methods and customize the experience, Klarna said in a Thursday press release.

“Offering an authentication platform that minimizes the friction offers a personalized experience and doesn’t compromise the overall user flow, will not only benefit customers but also provide a competitive advantage for businesses,” said Nir Aravot, product manager for Klarna’s customer authentication platform, in the release.

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