Kofax is using its imaging technology to allow consumers to check gift card balances.

Based on the Kofax Mobile Capture Platform, consumers use the camera in mobile devices to scan the back of the gift card. This action sends the gift card data to a hosted Kofax platform, which reads and information and accesses the card issuer's database to locate and display the gift card's balance.

The process is a faster way for consumers to check gift card balances than asking a store cashier to check the balance, calling the issuer or entering data into an online portal or automated telephone system, Kofax says.

"By offering a convenient way to check balances via smartphones, retailers can now make it easier for consumers to spend gift cards," says Drew Hyatt, senior vice president of mobile applications at Kofax, in an April 28 press release.

Kofax also recently launched new image capture technology that can be used for mobile marketing and offer redemption in mobile and other channels.

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