Lavu acquires MenuDrive for in-house restaurant delivery

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Mobile point-of-sale provider Lavu has acquired online and mobile ordering platform MenuDrive to aid both restaurant management and online presence — and skip the costs of incorporating third-party services.

Lavu, of Albuquerque, N.M., views MenuDrive's technology as a key to helping restaurants succeed in the competitive digital landscape for payments and customer interactions such as online ordering.

"Lavu and MenuDrive share a single vision and goal, which is to provide restaurant owners with the online ordering technology they need to thrive," Lavu CEO Saleem S. Khatri said in a Thursday press release. "Together, the strength of our combined companies will enable our customers to achieve higher profit margins and increased levels of customer satisfaction."

The pairing of Lavu and MenuDrive technology platforms will allow restaurant owners to compete with third-party delivery services such as Uber Eats and DoorDash.

Utilizing third-party software typically requires restaurants to give up a percentage of their food and beverage income, an option they no longer have to consider when using MenuDrive, Lavu said in the release.

The Lavu-MenuDrive platform also offers branded online ordering, customized loyalty and marketing programs and analytics such as customer order history, product reports, sales trends and consumer buying habits.

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