Leaf, a provider of tablets for payments, has hired several executives including a director at Heartland Payment Systems, which recently invested in the startup.
Previously a strategic planning director at Heartland, Sarah McCrary has been hired as the chief operating officer at Leaf.
"For a two-year old company, Leaf has an impressive track record of growth and customer adoption," says McCrary in a March 3 press release. "The team's done an excellent job developing its vision and product roadmap toward an open and easy-to-use platform that will become the business owner's best friend, and has really put the company in a unique position to challenge the way business operators think about the tools they use to run their business. It's an exciting time to join the team to help bring the company to the next level."
At Heartland, McCrary was the co-inventor of the company's E3 end-to-end encryption technology. Heartland invested $20 million in Leaf in October 2013.
The payments tablet, LeafPresenter, handles card acceptance, customer relationship management and other merchant services. It also has an app store for payments software. Recently Leaf added a partner program to open its tablet to more processors, allowing its clients to handle transactions through multiple providers and accept new forms of payment.
Tablet-based and other mobile point of sales systems are a growing option for merchants.
Leaf also hired Chad Kelly as vice president of finance and Dan Smith as vice president of engineering. Kelly was formerly the director of finance and corporate controller of Verivo Software Inc. Smith was formerly the CEO of go2.com, a mobile location-based technology platform.
Leaf is also moving into its own office, a 15,000 square-foot space in Cambridge, Mass. The Boston area has been touted a hub for tech startups because of its pool of talent from local colleges and universities.
Last year, Leaf expanded its team to more than 50 employees.
"Leaf is on a quest to revolutionize the task of running and growing a business for merchants that are frustrated by today's tools and need better options to compete on the main stage with larger players," says Aron Schwarzkopf, CEO and founder of Leaf, in the release.