Cardpool is partnering with SCVNGR's LevelUp to give consumers an alternative way to spend unwanted gift cards.
Through this agreement, consumers can sell their unused or partially-used gift cards in exchange for LevelUp credits. Both plastic in-store cards as well as digital gift cards through the company's mobile wallet app can be exchanged.
Merchants who participate in the LevelUp program benefit from this partnership because customers will have more credits to shop. The LevelUp mobile wallet has over 1.5 million users and more than 14,000 merchants, according to a Nov. 21 press release.
As a limited promotion, LevelUp is offering an additional $5 in credit to users who complete their first gift card exchange through Cardpool.
"By partnering with Cardpool, we're giving our mobile users the widest range of payment options and accessibility, while driving incremental commerce for merchants that accept LevelUp," Seth Priebatsch, founder and chief executive of LevelUp, said in the release.