RocketBux Inc. has signed an agreement with Thanks Again LLC to enable consumers to register for Thanks Again products and receive promotions using mobile phones, RocketBux says. The phones of consumers who register their credit cards with Thanks Again will receive images of coupons with bar codes that merchants can scan at the point of sale, the company says. Consumers can begin to use mobile phones to register their credit cards with Thanks Again, which is based in Tyrone, Ga., and receive coupons starting Sept. 1, Walt Granville, RocketBux vice president of sales, tells CardLine. RocketBux and Thanks Again plan to place ads in the Continental Airlines Inc. in-flight magazine to promote the initiative to members of the OnePass frequent-flyer program, Granville says. In October, RocketBux plans to promote the service to members of US Airways Inc.'s frequent-flyer program, Granville says. Bend, Ore.-based RocketBux operates a dedicated Web site that mobile-phone users can use to register their cards, Granville says. Once consumers register, they can begin to receive discount coupons on their mobile phones based on what they purchase with their credit cards, Granville says. Consumers do not need to pay to register, and merchants pay fees to have their businesses included in the promotions, he says.
Authoritative analysis and perspective for every segment of the payments industry
Authoritative analysis and perspective for every segment of the industry
Have an account? Sign In