As Loylogic traverses the world looking for more than just a single partner for its rewards redemption app, it's attempting to sweeten the user experience by reducing the amount of navigation needed at the point of sale.

"You can choose the amount you need immediately after logging in. There's this discussion around how to make mobile work, and the importance of demonstrating why mobile is better than using a card, and speed at the point of sale is important," says Robert Moerland, vice president of business development for PointsPay, a subsidiary of Loylogic, a Zurich-based global exchange and clearing house for virtual currencies.

Subscribe Now

Authoritative analysis and perspective for every segment of the payments industry

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry