Tourists and residents using the bus system in Las Vegas now have a mobile payment and ticketing app to navigate the city and get to and from the airport.
The Regional Transportation Commission of Southern Nevada (RTC) has launched rideRTC, a smartphone app that enables transit customers to buy fares, plan trips, and find bus stops. RTC partnered with Masabi, a London-based mobile ticketing and fare collection software provider, for transportation agencies to deliver rideRTC.
The app is based on Masabi’s JustRide mobile ticketing platform used by more than 25 global transportation agencies and operators such as London’s Thames Clippers, Preston Bus, New Orleans’ RTA, Boston’s MBTA, Transport for Athens, Los Angeles’ Metrolink and New York’s MTA.
RTC is using the Mastercard Gateway Payment Services to enable secure in-app digital payments. Updates to the application will make purchasing tickets even easier by allowing passengers to pay for tickets using digital wallets such as Mastercard's digital payment service Masterpass.
Mastercard has been part of an investment group that has helped fund Masabi's mobile ticketing advancements. In early 2015, Masabi and Mastercard partnered in bringing Masterpass to the Athens transit system in Greece.
The free rideRTC app is available for use on Apple and Android devices.
Customers can purchase transit passes for the airport, Las Vegas Strip and downtown routes, as well as residential trips. Mobile tickets are activated on the customer’s smartphone and validated by showing the driver. By the end of the year, all RTC transit vehicles will also have an electronic reader to validate the mobile passes codes.
“Mobile ticketing is all about increasing convenience for customers and efficiency for transit agencies," Brian Zanghi, CEO of Masabi. Stated in a Nov. 18 press release.
Those using Masabi’s JustRide platform in Las Vegas can now buy tickets anywhere, meaning the process will significantly reduce boarding times because riders won't be purchasing tickets while boarding, Zanghi added.
To assist customers with their transit trip planning, rideRTC is integrated with the TransitApp, which is used by transit riders across the country. The app enables users to locate transit routes and stops near their current location; access upcoming arrival times for bus routes; and determine real-time location of buses.