MasterCard has added Lulu Hypermarket and Auchan Italy to fundraising efforts tied to the United Nations World Food Program (WFP).
Lulu Hypermarket's 45 locations across the United Arab Emirates will provide a $1 donation each time a consumer buys a branded MasterCard, World Food Program and MasterCard branded mug at a Lulu supermarket.
MasterCard is also launching a new contactless donation campaign with Auchan in Italy at its locations in the Lombardy region. For every customer who uses a MasterCard or Maestro contactless card to make a purchase, MasterCard will donate a WFP school meal for a child in Africa.
"These programs help people help others as they shop, which is an incredibly powerful way to help WFP in their fight against world hunger," said Ann Cairns, president of international markets for MasterCard, in an Oct. 8 press release.
MasterCard has similar partnerships in Germany, Poland, Sweden, and the Netherlands. MasterCard also has a partnership with the WFP called Digital Food, which encourages e-commerce in cash-dominant regions.