ATM operators have long expressed confusion about the migration to EMV chip-card technology in the U.S., since the card brands were focused mainly on point of sale terminals.  MasterCard made things far clearer today with its announcement of an October 2016 deadline for a liability shift for ATM operators.

With no clear direction from Visa Inc. as of yet regarding ATM adoption of the EMV standard, some operators admitted not being completely aware of MasterCard's initial extension of its existing EMV liability shift program for inter-regional Maestro card ATM transactions with an April 19, 2013 deadline in the U.S. 

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