Eager to ply consumer data analytics as a carrot for issuers, MasterCard Advisors on Thursday announced a development partnership with data analytics company Mu Sigma, in which MasterCard purchased an equity stake.

The partnership will combine MasterCard Advisors' aggregated and anonymous purchase behavior tracking with Mu Sigma's analytics engine. Mu Sigma offers a mix of supply chain, marketing and risk analytics covering subjects such as segmentation, loyalty modeling and brand analysis.

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