MasterCard has joined forces with celebrity chef Marcus Samuelsson to deploy its Qkr app at the product's first restaurant location in the United States.
Patrons of Samuelsson's new eatery, Streetbird Rotisserie in New York City, can use the Qkr app to place advance meal orders and pay from their phone. Eventually, a delivery option will be added as well, according to an April 17 news release.
The Qkr app is available for download for Android and Apple devices and comes integrated with MasterCard's MasterPass digital wallet. Samuelsson noted that the app's ease of use attracted him to Qkr.
"With Streetbird, I wanted to create something that made good food accessible," Samuelsson said in the release. "So we focused on creating an environment from the menu to the incorporation of Qkr with MasterPass that centered on takeout and delivery."
Samuelsson is no stranger to MasterCard. His well-known, New York City restaurant Red Rooster Harlem accepts premiere reservations for consumers through MasterCard's Priceless New York.
The Qkr app debuted in Australia in 2012 and initially let users make mobile purchases by scanning QR codes. MasterCard also recently brought the app to Yankee Stadium, a short train ride away from Samuelsson's Streetbird Rotisserie, through a program that allows fans to order food from their seats.