MasterCard will make the card network's Expert Monitoring Fraud Scoring for Merchants available to Kount's merchant clients.
Kount is the first company to offer the MasterCard fraud monitoring tool's application programming interface (API) to merchants. Via the API tool, Kount is integrating the MasterCard fraud scores into its merchant fraud prevention platform.
"Our customers rely on us to provide leading-edge, real-time fraud detection that frees them up to worry less about risk and focus on expanding their business," said Kount CEO Brad Wiskirchen in a release. "As cybercriminals increase in numbers and sophistication, merchants need the most effective tools possible."
Kount's technology analyzes hundreds of transaction and customer variables to spot potential payments fraud. MasterCard's fraud scoring product leverages the card network's data to produce a predictive fraud score.
Online fraud data is becoming increasingly valuable for merchants, as both a security and sales tool.