MasterCard and mobile commerce provider P97 are collaborating to support a service that helps consumers find and make mobile payments at gas stations and convenience stores.

The new service integrates MasterCard's marketing and technical assets through its Digital Enablement Service with the PetroZone mobile commerce platform from P97. Fuel companies can use the service to create consumer-facing mobile apps to find nearby gas stations and make mobile payments at the pump or convenience store.

The service can also provide offers for in-store purchases from the gas stations.

"We know that when a consumer pulls up to the pump, they are not thinking about making a payment. They just want to get what they need and go as fast as possible," said Felix Marx, executive vice president of mobile transaction solutions at MasterCard, in an Oct. 7 news release. "This is one way that we're helping our customers create safer and richer experiences to deliver exactly that."

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