Mastercard and Samsung India have partnered to roll out Samsung Pay to millions of customers of Indian banks.
Axis Bank, HDFC Bank, ICICI Bank, SBI Bank and Standard Chartered are among the first wave of Mastercard-issuing banks to support Samsung Pay’s launch in India, the companies said in a press release.
To spark usage, Mastercard will add rewards for customers using Samsung Pay at India outlets of Café Coffee Day, Barista and Pizza Hut, Mastercard said in the release, adding that its move to support Samsung Pay aligns with the Indian government’s moves to reduce citizens’ heavy use of cash. India’s prime minister in late 2016 demonetized the most commonly used bills in India, which in turn has sparked a rise in mobile and digital payments in the nation.
“Today’s announcement brings us a step forward in the Indian government’s cashless payments roadmap,” said Porush Singh, Mastercard’s division president for South Asia, in the release.
Samsung Pay will be immediately available in India on most Galaxy devices, the companies said.