McDonald's Austria has launched a mobile ordering and payment app, Quick Mac, which allows customers to pay with the most common cashless payment options in the country.
"There is a high interest and demand in apps and online payment. We know that a lot of our customers had the wish for an app like this," says Claudia Bazanella, specialist communications for McDonald's Austria. "Apps in general are becoming more and more attractive in Austria. Furthermore the number of smartphone users increases."
Quick Mac allows users to choose the items they want and the location they'd like to pick the order up at, and then pay with their preferred payment method within the app. When users arrive at the restaurant they show the cashier a code generated by the app to redeem for their purchase.
Consumers can pay using a credit card, PayPal account or a Paybox stored value account. Paybox is a mobile payment system used in several European countries. The company set up a national mobile payment standard in Austria and Germany.
Users also have access to offers and coupons within the app. McDonald's is giving new users a coupon worth four euros upon registration.
McDonald's piloted the app in several stores in Austria with consumers who were invited via Facebook, says Bazanella. The app received positive feedback, she says.
Quick Mac is available only in Austria. "Every McDonald's country has its own product range apart from some core products," Bazanella says.
Quick Mac differs from other mobile payment initiatives McDonald's launched, in that it doesn't use QR codes or Near Field Communication.
McDonald's uses SEQR, a QR code-based mobile wallet from Seamless, in Sweden and Kuwait. McDonald's also launched mobile card acceptance in Thailand in March, and has promoted the NFC-based Isis mobile wallet in the United States.
The Quick Mac app, which is available for iPhone and Android users, allows users to track their order history and save favorite locations and menu items.
Bazanella would not say how many times the app has been downloaded. In the Google Play app store, Quick Mac has a 4.3 star rating based on 51 reviews.