SEATTLE, WA, July 24 / MARKET WIRE/ --
     Mercent(TM), a provider of online marketing
technology and services for retail merchants, today announced the launch
and immediate availability of Mercent Retail
Paid Inclusion(TM), a hosted software service that enables merchants to
optimize product-level, category-level, and top-level pages on Yahoo!
Search Submit Pro(TM) according to key performance metrics including
profitability, revenue, return on ad spend (ROAS), and cost-per-order
(CPO).
     "Altrec.com selected Mercent Retail Paid Inclusion to gain insight into and
control over our paid inclusion programs," said Derek Kershner, Search
Marketing Analyst at Altrec.com. "Mercent helps Altrec.com more effectively
manage our Yahoo! Search Submit Pro relationship based on the retail
metrics that matter most."
     Mercent Retail Paid Inclusion is the latest addition to the Mercent
Retail(TM) family of hosted performance marketing services. Mercent Retail
Paid Inclusion offers online retailers the ability to continuously track
and improve performance on Yahoo! Search Submit Pro and related search
engines on a product-by-product basis at scale. Mercent Retail Paid
Inclusion includes full-service performance marketing account management,
contract administration, and PPC / CPC billing services for Yahoo! Search
Submit Pro.
     Benefits of Mercent Retail Paid Inclusion include:
     
     -- Native integration with Yahoo! Search Submit Pro and leading
comparison shopping engines, cart-based marketplaces and affiliate programs
through a common, optimized Mercent data feed

-- Access to the entire complement of Mercent Retail features including
catalog assortment, offer management and search optimization tools along
with customizable dashboards and reports

-- Automated control of paid inclusion campaign parameters based on ad
and SKU-based performance metrics including profitability, revenue, return
on ad spend (ROAS), and cost-per-order (CPO)
     
     With Mercent Retail, retail marketers track and manage the performance of
paid inclusion pages alongside ads placed on transactional marketplaces
such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and
Shopzilla, and affiliate marketing programs such as LinkShare and
Performics. Mercent provides related full-service performance marketing
account management and ad spend billing services through the Mercent
Performance(TM) program.
     Yahoo! Search Submit Pro lets merchants create titles and descriptions that
are displayed as algorithmic search result listings. With Yahoo! Search
Submit Pro, merchants don't have to wonder if and when Web site changes are
updated in the algorithmic search results to reflect special promotions or
changes in pricing or inventory levels. With Search Submit Pro, content can
be refreshed as frequently as every 48 hours to ensure product and offer
parity with other sales and marketing channels. The program can
automatically generate result listings that best match user queries.
     Leading retailers including 1-800-Flowers, Bass Pro Shops, GUESS?, REI, and
RedCats Group trust Mercent to generate more revenues, profits, ROAS, and
customer lifetime value from cross-channel online marketing campaigns.
     Information regarding Mercent
Retail shopping feed and paid inclusion management technology, Mercent Performance marketing
services, and the complete list of online marketing channels in the
Mercent Shopping Network is available at www.mercent.com.
     About Mercent
     Founded by veterans of Amazon.com, Mercent provides online marketing
technology and services to help retail merchants optimize performance
across online channels. Mercent's on-demand platform, Mercent Retail,
increases revenue and gross margins by promoting the right products with
the right merchandising offers and placement. Mercent Retail provides a
single point of integration between existing retail management systems and
The Mercent Shopping Network, supporting more than 50 leading online
marketing channels including transactional marketplaces such as Amazon.com
and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, paid
inclusion programs like Yahoo! Search Submit Pro, and affiliate marketing
programs such as LinkShare and Performics -- making it easy for merchants
to automate, measure, and optimize online product merchandising campaigns
through these channels. Mercent customers include 1-800-Flowers, Benefit
Cosmetics, REI, GUESS?, Bass Pro Shops, Redcats Group, Celebrate Express,
Levenger, and other leading retailers. Mercent is an Amazon.com Certified
System Integrator, Buy.com Gold Certified Partner, SHOP.COM Certified Data
Feed Provider, and Yahoo! Search Submit Pro certified feed provider.
Mercent is a venture-funded company based in Seattle, WA. For more
information, visit www.mercent.com.
     


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