ORLANDO, Fla. -- So far, funeral directors are about the only merchants seriously considering telling the pubic the cost of card acceptance, a speaker said here today at the Southeast Acquirers Association annual conference.

“And that’s a dying business,” an audience member intoned.

Merchants recently won the right in court to break out the amount they’re charged for card acceptance and post it on receipts, but the ISOs and agents gathered here doubted many would have the nerve to do it.

The fear of losing business would simply prevent the practice, the crowd here agreed.

Plus, “surcharging,” as it’s called, could prove complicated, speaker Mary Weaver Bennett, Electronic Transactions Association director of government and industry relations, told the audience here.

Ten states have outlawed the practice, Bennett noted.

Another 24 states are considering legislation that would affect the right to surcharge, perhaps going so far as to ban it, she said.

In states where it’s legal, layers of rules make surcharging tricky to administrate, Bennett said, citing requirements to provide 30 days’ notice, post signs at entrances and the point of sale, and maintain rigid consistency in applying it.


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