The Merchant Advisory Group is calling for a shift in deadlines for EMV acceptance in the U.S. — one extra month for every month the payments industry fails to find a common code for handling EMV debit transactions.

In adding up those months since the networks first announced deadlines in late 2011, MAG seeks more than a year extension of the April 1, 2013 card network deadline for acquirers and processors to be prepared to accept EMV data, or eventually be liable for any fraud occurring if they are not.

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