Visa Inc. attracted 50 banks and credit unions to its V.me digital wallet by offering a system that did not distance issuers from customer relationships and transaction data. But does the wallet hold the same appeal for the merchants that accept it?

Visa now has 25 merchant partners accepting V.me, which allows consumers to make e-commerce payments from a pre-enrolled credit or debit card (including non-Visa cards) by typing a username and password at a merchant's site. Visa's newest partners are the daily-deals site LivingSocial.com and the computer hardware seller Newegg.com, which both announced their participation this week.

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