Microsoft Corp. is now using the processor WorldPay's alternative payments program to increase adoption in China.

Because China has specific local payment preferences when shopping online, alternative payment methods are crucial for attracting these consumers.

AliPay, an online payment service in China, has 60% market share in ecommerce transactions in China, according to WorldPay's Optimising your Alternative Payments report. WorldPay has a partnership with AliPay and China UnionPay, the domestic bank card organization in China.

"E-commerce has removed geographical boundaries, opening up the opportunities for brands to sell to consumers regardless of country or origin," says Phillip McGriskin, chief product officer at WorldPay, in a June 5 press release. "The ever-growing consumer demand for alternative payments means that merchants cannot miss a beat with their payment portfolio. As we know from our experience of the Chinese market, alternative payment types such as Alipay are household names, meaning that any merchant looking to successfully generate revenue must think carefully about their payment offering to consumers."

Alternative payment methods, including bank transfers, direct debits, mobile payments and wallets, are needed for U.S. companies to do business in other international markets as well. Current estimates maintain that more than 230 alternative payment methods are operating globally. Alternative methods account for 22% of global ecommerce transactions or $212 billion.

The announcement comes after an agreement between Microsoft and WorldPay to allow Chinese consumers to buy apps and games through the Windows Phone Store, plus Office subscriptions from O365.

WorldPay offers alternative payment functions for more than 200 payment schemes around the world, with 30 more methods in development for delivery by the end of 2013.

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