Many small retailers who can’t afford to convert their websites to accommodate mobile browsers and payments are letting potential purchases get away. Mobile-payments provider The MoBank Group plans to help such retailers to overcome that problem.
Using its cloud-based MoPowered mobile-commerce software, the company plans to work with retailers of all sizes to help them upgrade their websites to accept mobile payments.
Based on its own internal e-commerce research, London-based MoBank Group estimates as many as 80% of retailers in the United Kingdom with websites do not have sites capable of accepting payments through mobile devices.
Ultimately, MoBank seeks to convert many of those retail sites to accept mobile payments, estimating it would allow British e-commerce merchants an opportunity to collect some of the more than £10 billion (US$11.9 billion) they may be missing out on by not adequately supporting mobile payments.
MoPowered differs from other mobile-commerce software because it was built so small retailers that lack in-house technical expertise could afford it, Dominic Keen, CEO of MoBank Group, tells PaymentsSource.
“This is one of the few m-commerce services in Europe that provides the full spectrum–from a mobile-optimized site being built to cataloguing and marketing–all the way through to a secure checkout,” Keen says.
MoPowered establishes a mobile-payment checkout system that accepts Visa Inc., American Express Co. and MasterCard Worldwide debit or credit cards, Keen adds.
Though MoPowered enables small retailers to accept mobile payments, the MoBank service also provides technology to help those in need, Zil Bareisis, a London-based senior analyst for research firm Celent, tells PaymentsSource.
“My understanding is that its real value is more about optimizing the retailer websites for mobile screens,” Bareisis says.
MoBank’s technical knowledge and support are important for the company to succeed with MoPowered, Bareisis suggests. “In essence, it really is an information-technology service more than anything else,” he says.
Using a mobile or tablet browser to access and shop on a merchant’s website is a growing trend, but most websites are not suited for mobile access because they have larger screens or lack geolocation capabilities, among other things, Bareisis adds.
Keen realizes his company has to educate merchants and nervous consumers to increase mobile-payment acceptance and use.
“We believe consumer confidence in mobile payments is rapidly improving, so we have put payment security at the heart of everything we do and are able to support merchants in getting their customers comfortable with the mobile-commerce channel,” Keen says.
MoPowered operates with any payment gateway and provides Payment Card Industry Data Security Standard compliance with tokenized data at every step of the payment process, Keen notes. In working in tandem with the merchants’ existing processing and acquirer relationships, MoPowered represents a “turnkey service” with no issues for clients regarding switching payment gateways or network providers.
MoPowered software also is compatible with 3-D Secure payment schemes such as Verified by Visa and MasterCard SecureCode, Keen adds.
Keen did not reveal specific figures but says MoBank charges clients a percentage of each mobile transaction made possible through MoPowered.
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