Payforit, a mobile-ticketing service developed by several Europe-based mobile operators including Orange and Vadafone, is now a ticketing option for consumers who want to attend a concert at the London nightclub Scala on 15 Aug. United Kingdom-based mobile-content providers Dialogue Communications and AEI Mobile launched the service for the concert, according to a joint statement. Payforit enables consumers to use their mobile phones to buy goods and services that cost up to £10 (US$19.69 or 12.51 euros), the statement says. Users can make one-time payments or subscribe to the service. To purchase a ticket to the event, customers send a text message to receive a link to the club's mobile Web site. Customers then use the Payforit system to buy their tickets, which are sent by text message. Each ticket costs £10, according to the statement. "Mobile ticketing is a no-brainer for event-organizers, a good proportion of which are already using [text messaging] as the preferred marketing channel for events and functions," Del Dias, AEI Mobile managing director, says in a statement. Dialogue Communications did not respond to CardLine Global requests for comment.

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