Mobile marketing technology provider Mobivity Holdings Corp. and electronic check company CheckAlt are partnering to develop mobile check acceptance for merchants, as well as other mobile payments technology.
Mobivity's text-messaging, social media and mobile loyalty smartphone application will integrate with CheckAlt's eCheck technology. That will meld CheckAlt's remote deposit capture and electronic check capabilities with Mobivity's software-as-a-service mobile marketing engine to introduce payment options at key points during a marketing relationship. When consumers receive an offer on a mobile device, either from a smartphone app or text message, that offer would include the ability to initiate a payment from a mobile device. Other companies, such as First Data, also use mobile apps to deliver offers at the point of sale.
"Our partnership with CheckAlt provides a pathway for our more than 5,700 local merchant end users across the U.S. to evolve marketing transactions to payments, all from the mobile phone," said Dennis Becker, president and CEO of Mobivity, in a release.
The two companies have set a goal to deploy mobile payment applications to market sometime in the second quarter of 2013. Mobivity has developed C4, a cloud-hosted product that provides mobile communications and customer relationship management. It's integrated with multiple tier-one landline and Internet phone carriers and micropayment processing facilities, as well as carrier text-billing systems.
"A payment by a consumer to a merchant is ultimately the culmination of some form of marketing or loyalty relationship. We believe that Mobivity's reach to thousands of local merchants, marketing to millions of consumers nationwide, equates to potentially the largest mobile loyalty and marketing network in the industry," said Shai Stern, president and CEO of CheckAlt, in a release.