More than 90% of Nautilus Hyosung America Inc.'s customers buy ATMs through a Web-ordering system, Chan Park, company president and CEO, told CardLine sister publication ATM&Debit News at the company's second annual Users' Conference in Grapevine, Texas. The Coppell, Texas-based company began accepting orders online in June 2007. "Web-site ordering is more convenient, replacing faxes and e-mail, and Web-site ordering builds the company's customer database," Park says. "We have a record of customers. We see their history. We know how many machines they are ordering." The company provides distributors and ISOs with an account and PIN to place orders. The site also has photographs and specifications of each model Nautilus Hyosung manufactures. The company would like all of its distributors and ISOs to order through the Web site, but Park says companies that buy one or two machines probably will continue to fax orders or send them by e-mail.
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