If mobile wallets represent the future of payments, a lot of Americans would prefer to keep living in the past.
Over 64% of consumers say they would never use a mobile wallet, according to a survey conducted by Consult Hyperion. The September survey asked 1,015 consumers who they would trust most to issue a mobile wallet: banks, Google, phone companies, major retailers or no one, because they would never use such a service.
While no one was by far the most popular answer, banks landed the title of most trusted issuer, garnering 20% of the vote. Google came in second with 10%. Retailers and phone companies inspired significantly less confidence, winning over just 3% and 2% of respondents. A few consumers wrote in that they would trust credit unions, PayPal and Santa Claus.
Some demographic groups were more receptive to the idea of mobile wallets than others. Men between the ages of 25 and 34 were the most willing to give them a chance, with just 50% saying they would never use one. By contrast, 78% of women between 45 and 54 expressed a total lack of interest.
Most demographic groups favored banks above all other potential issuers. However, respondents who earned between $50,000 and $74,000 were more likely to put their faith in Google.
The survey shows that issuers need to do a better job of conveying what mobile wallets are and what benefits they bring, Dave Birch, Consult Hyperion global ambassador, says in a Sept. 24 press release.