NCR Corp. March 30 rolled out its first fully weatherized ATM banks and independent sales organizations may deploy temporarily at street festivals and sporting events for promotional purposes and to capture additional surcharge revenue.

 Banks and ISOs may deploy the weatherized SelfServ 28 as a free-standing machine outdoors without having to spend $10,000 to $20,000 to construct a facility to house the machine, says Bob Tramontano, NCR financial services vice president of marketing says.

 “A bank can load a couple of SelfServ 28s on a flat-bed truck and transport them to a sporting event, like NASCAR,” says Tramontano, noting the machine has four cash-holding cassettes that hold 9,000 banknotes. The machine weighs 1,231 pounds and is 61.1 inches high.

 The ATM maker tested the cash dispenser in temperatures as low a 31 degrees below zero and as high as 122 degrees above zero at the company’s Dundee, Scotland, research facility, Tramontano says.

 “Banks sponsor community events, and this is way for the bank to get its name out and provide a service,” says Jeff Dudash, an NCR spokesperson. Because NCR just launched SelfServ28, it has not yet received orders.

 However, sporting events generally last only a day, and street festivals last one to two days, notes Gil Luria, an analyst with Los Angeles-based Wedbush Securities. The machine is more suited for emerging markets such as small towns in India, where a bank does not intend to open a branch and no building is available to house the ATM, he says.

 “A bank can deploy the SelfServ 28 outdoors because it could function in India’s incredible heat,” Luria says.

 Dudash, however, says NCR is building other ATMs to meet customers’ needs in other countries.

The SelfServ 28 cash dispenser extends NCR’s SelfServ ATM line, which the Duluth, Ga.-based company introduced in January 2008.

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