Copenhagen-based digital payments specialist Nets is rolling out a service in the Nordic region to screen against fraudulent transactions online, with a particular focus on “clickbait fraud” that aims to entice consumers to unknowingly authorize recurring payments in exchange for nothing.

The service was designed to combat two types of fraud that currently are among the fastest-growing in Nordic countries: clickbait offers that are too good to be true, and unsolicited direct debits, according to a press release. In these scams, consumers think they’re agreeing to a one-time payment, but the offer's fine print obligates them to recurring payments.

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