Collins Financial Services, a consumer debt buyer and reseller that also handles recoveries, is rebranding the business under the name Precision Recovery Analytics Inc.

The new name, according to Robert DiGennaro, chief executive officer at the Austin, Texas-based company, better reflects the transformation of the 14-year-old firm to an "analytics and technology-driven, multi-channel debt recovery platform.

“Under the Precision Recovery Analytics brand, we will continue Collins Financial’s great heritage of integrity, compliance and innovation that started under Walt Collins," he says. "Our rebranding communicates our vision of being a best-in-class debt buying company focused on achieving a high level of profitable growth.”

Walt Collins, who continues to serve on the company’s board of directors, adds, “Our company was founded to forge strong relationships with clients and provide them with the confidence that they are dealing with a leading-edge company that shares their values as it works to enhance the value of their business. As Precision Recovery Analytics, that tradition will continue.”

Precision Recovery Analytics’ recovery affiliate, Paragon Way Inc., will continue to operate under its current name.

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