If large retailers felt a need to create their own mobile commerce brand through the Merchant Customer Exchange to lessen customer confusion and control transaction data, then smaller retailers must also feel overwhelmed with all of the mobile payment and commerce choices available.

Starting Dec. 10, San Francisco-based CardFree hopes to address that problem as a new company helping merchants develop their own custom-branded mobile commerce tools.

Limited Time Offer

Save over $700 on your subscription. Special offer expires April 30, 2017.

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry