Better ATM Services offers open-loop Visa prepaid cards through ATMs, but such one-size-fits-all cards don't appeal to all consumers. To appeal to shoppers who prefer closed-loop gift cards, Better ATM is testing cards that work at nine merchants.

The myGift Discover-branded card is undergoing trials this quarter at Banner Federal Credit Union machines at 11 locations in Arizona and should become widely available in the first quarter of next year, says Todd Nuttall, Better ATM's chief executive.

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