In its quest to rise above the fray in alternative payments, Obopay Inc. has identified another financial-services niche ripe for modernization: business-to-consumer payments.

The Redwood City, Calif.-based firm on March 28 unveiled a service called Obopay Disbursements that enables companies to distribute such funds as insurance payouts and rebates directly to consumers' bank, debit card or branded prepaid card accounts.

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