PayDragon is keeping in mind impulse buyers, and those who forget to buy an item when at the grocery store, with the Checkout feature of its mobile payments application menu.
Checkout allows users to make "impulse purchases" of groceries and household goods through the PayDragon app and have them delivered free via two-day shipping with no required minimum purchase, the Los Angeles-based payments unit of mobile marketer Paperlinks announced Sept. 19.
Last spring, PayDragon came upon the mobile-payments scene with "Takeout," an app that uses quick-response (QR) bar codes to allow busy merchants in food trucks or small restaurants to more quickly accept payment and process an order using a customer's e-mail instead of a payment card.
Checkout follows a similar path as Takeout, but targets the shopper who doesn't feel like running to the store only for one item.
"PayDragon has always been about intelligently using technology for speed and convenience," company founder and CEO Hamilton Chan stated in a press release. "With our new Checkout feature … errands can be handled with a simple scan and one tap."
Checkout lets consumers scan the QR codes of items displayed on the phone window prior to tapping the pay button to make the purchase. The item is then shipped at no charge to any physical address in the continental U.S.
The purchase is billed to the payment method stored within the app, where the consumer has entered card payment details, PayDragon says.
To use PayDragon, consumers download the free application to Apple Inc. iPhones or iPads, or Google Inc. Android handsets and devices, and enter their credit or debit card information. The merchant application provides access to the PayDragon dashboard that links the consumer e-mail address to payment card data, which PayDragon stores securely, the company states.
Users can earn product discounts when making purchases through a game layer of the application, PayDragon says. Referral rewards of a $2 credit are offered to users who refer a new customer who makes a purchase through Checkout, the company stated.
Checkout provides archived receipts of all transactions to help users keep track of their purchases if needed for health savings accounts or tax information.
"Checkout is the newest extension of our vision and, quite simply, gives you the freedom to shop the world," Chan said.
With the "Takeout" app, which PayDragon will continue offering, a user initiates a transaction by scanning a QR code at the restaurant or using the app to browse menu items and prices from a list of restaurants or food trucks accepting PayDragon. After making a choice, the user hits a "pay" button, inputs an order number and indicates a pick-up time before sending the email order.
The merchant receives the order via email, and then tracks it through the Web-based PayDragon dashboard.