Looking to gain millions more users through traditional financial institutions, LevelUp announced a partnership with First Trade Union Bank to create a private-label mobile payment and loyalty app.

The app will allow users to pay with their mobile devices at participating merchants by scanning quick-response codes, while receiving monetary rewards and offers that can be used at the merchant on the next visit. The standalone app will be integrated with both the First Trade debit card and mobile app and First Trade will be deploying the app to its clients for use on both iPhone and Android devices during the next two months.

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