Stepped-up scrutiny of Internet payday lenders, online pharmacies and other merchants that regulators and law enforcement view warily is forcing the payments industry to adapt.

This week, two trade groups representing payment processing firms are unveiling new guidelines on how to stay out of trouble. A 114-page document from the Electronic Transactions Association aims to prevent fraudulent credit-card transactions, while guidelines from the Third Party Payment Processors Association target the improper use of the automated clearing house network.

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