While editing this month's issue, I found particularly relevant a quote by Philip W. Tomlinson, chairman and CEO of Total System Services Inc.: "We've got to follow our existing customers as they expand globally, and we are seeing an awful lot of that now."
Though Tomlinson was referring to his own company's strategy, he just as easily could have been foretelling SourceMedia's plans for Cards&Payments. As C&P enters its 21st year next month, the magazine will expand its unbiased, detailed and well-respected coverage of the payments industry to international markets.
We're not abandoning coverage of news and trends important to U.S. payments executives. Instead, we will broaden coverage to provide the "bigger picture" necessary for our readers to make informed strategic decisions.
Our seasoned staff of writers will produce articles that incorporate the experiences of payments professional in regions around the world. That will help our readers learn how colleagues elsewhere are attempting to solve similar payments challenges.
We're expanding our boundaries because that is exactly what many of our readers are doing. That includes foreign companies pursuing growth in the United States.
Our goal is to provide the necessary information our subscribers-including the 10,000 based outside the United States-require as they consider their own expansion plans.
As part of the transition, Card Technology, SourceMedia's international publication that for the past decade has been the industry leader in covering smart card initiatives across the globe, will merge with C&P. Dan Balaban, Card Technology's chief editor, will remain in our Paris office and serve as C&P's international bureau chief.
Besides the staff of editors from our Chicago office noted along the right side of this page, international writers from Australia, Canada, South Africa, India and China also will be involved in adding an international perspective to C&P's coverage of the payments industry. No other payments publication can match such geographic reach and editorial resources.
SourceMedia (founded under the name Faulkner & Gray) has been the leading provider of information to U.S. payments executives for a quarter century. And since its inception C&P has served as the company's flagship payments publication.
Now, with more companies venturing into new geographic markets, C&P will cover major payments news and trends globally, the way they should be covered and in the way our readers should expect.
(c) 2007 Cards&Payments and SourceMedia, Inc. All Rights Reserved.
Authoritative analysis and perspective for every segment of the payments industry
Authoritative analysis and perspective for every segment of the industry
Have an account? Sign In