In an effort to shield merchants looking to expand into new markets, PayPal will launch an expanded seller protection policy for the Asia Pacific region on Oct. 11.

Seller protection will be available to PayPal merchants in Australia, New Zealand, mainland China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

“This will empower online businesses to capitalize on the multi-billion-dollar, cross-border trade opportunity in Asia's fast growing economy," said Rohan Mahadevan, PayPal vice president of Asia Pacific, in a September 3 press release.

Businesses selling on the Web are forced to dedicate time and money to battle fraud, which creates a fear of selling online, PayPal said in the press release. The seller protection program provides protection for issues like fraudulent transactions and buyers not receiving items. The program, which is free and doesn’t require a subscription for qualified merchants, combines with other services that PayPal provides to sellers in the region, such as instructions on best practices for customer service, shipping and checkout.

Digital World International, which sells cameras on its own website and on eBay, PayPal’s parent company, said it is using the new service to help manage expansion to new countries.

“For a long time we've been eyeing up opportunities for expansion to different countries, but it always seemed so risky, due to the high fraud rates of certain countries. Buyers have always been protected with PayPal buyer protection, and with the expansion of seller protection, we can now work with PayPal to reduce risk and focus on selling with confidence into new markets which will really support our business growth," said Cornel Ung, Digital World’s CEO, in the press release.

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