PayPal launches Global Sellers in U.S. to boost cross-border transactions

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PayPal is launching a cross-border trade service to help small and mid-sized businesses in the U.S. improve their international presence and sales.

PayPal Global Sellers will lower many of the international barriers for businesses, including website translation, taxes/duties presentations, international shipping and return facilitation, localized payments and other tasks.

The Global Sellers program can immediately benefit more than 562,000 small businesses in the U.S. that started to sell online to a new country with PayPal in 2016, Melissa O'Malley, director of global initiatives for PayPal, stated in a July 11 blog post.

PayPal has partnered with Webinterpret to provide the Global Sellers to merchants at no extra cost.

PayPal cited Na'vi Organics as an early Global Sellers beta customer, saying the merchant has launched 55 localized versions of its store and is now accepting payment in 25 different currencies through PayPal.

"Through the combination of providing translated and localized versions of their store and offering competitive shipping rates, Na'vi has experienced a 72% increase in their international orders in the first six weeks after implementing PayPal Global Sellers," O'Malley said.

The program also provides localized PayPal secure checkout, and support from a dedicated account manager with reporting tools.

PayPal says its new cross-border trade data indicates that the small businesses the company studied that had expanded international selling with PayPal saw nearly 33% business growth between 2015 and 2016.

PayPal Global Sellers is also available in the U.K. and Germany. PayPal plans to expand the service to more markets this year.

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