PayPals most recent updates to its tools for programmers reflect a desire to simplify the process of integrating with mobile apps and other new channels.
PayPal announced updates this week to its development tools, which it initially launched in 2009 under the revived X.com brand. The new tools, which PayPal announced at the SXSW Interactive Festival, have a focus on mobile devices and on simplicity.
The tools allow developers on Apples iOS devices to use features such as the technology PayPal obtained when it purchased Card.io last year. This technology, which PayPal uses in its PayPal Here mobile card acceptance app, allows smartphones to read card details by scanning a plastic card with the devices camera.
Developers should have the freedom to focus on innovating for their customers, not spending time worrying about handling the complex task of payments, says James Barrese, PayPals chief technology officer, on PayPals blog.
In a video interview with Rackspaces Robert Scoble during the SXSW show, Barrese explained the need to expand payments into new channels.
More and more of what were seeing is its a multi-channel world, he said. Consumers are leading the change, theyre adopting technology were extending our reach through all of these different channels and really were following what the consumers want.
PayPals global reach distinguishes the eBay unit from other companies trying to woo mobile developers, he said.
Weve integrated with financial network after financial network, country after country, he said in the video interview.